Slow MICE: Reinvent Your Seminars in Spain, France & Italy
At a time when climate, social, and human challenges are redefining corporate priorities, MICE (Meetings, Incentives, Conferences & Events) is evolving towards a more conscious, local, and aligned form: Slow MICE.
Gone are standardized events and soulless express round trips. Make way for seminars that foster connection, value the environment and local know-how, and provide teams with moments of deep rejuvenation.
Here is a selection of Europe's most inspiring destinations to organize a slow, meaningful, and elegant seminar.
What is Slow MICE?
Slow MICE (Meetings, Incentives, Conferences & Events) embodies a new way of designing corporate events.
Slower, more grounded, and more conscious, it prioritizes:
Quality interactions over content quantity,
Respect for the environment and local cultures,
Mental and physical rejuvenation for participants,
and experiences aligned with the company's CSR values.
No more impersonal formats and frantic travel: it's time for seminars that are responsible, experiential, and meaningful.
Spain – Light, grounding, and vitality
Why choose Spain for a Slow MICE seminar?
With its diverse landscapes, mild climate, and cultural richness, Spain provides an ideal natural and sensory setting to slow down, breathe, and reconnect your teams.
Its ecosystem of committed local actors, easy accessibility, and tradition of hospitality make Spain fertile ground for eco-conscious seminars.
Preferred regions
Mallorca
Sustainable fincas, retreats in the Serra de Tramuntana, organic producers, slow food, and turquoise coves: Mallorca blends authenticity, sophistication, and raw nature.
Andalusia (Sevilla & Ronda)
Sunny architecture, strong traditions, olive groves, and wineries. Andalusia is a land of emotion and local culture, perfect for immersive experiences.
Spanish Basque Country
Ocean, forests, hills, and exceptional local gastronomy. The perfect place to recharge without giving up collective inspiration.
Ideas for Slow seminars in Spain
Wellness retreat & team vision at an ecological finca in Mallorca
Strategic & creative seminar in a private villa in Andalusia
Ethical incentive in the Basque Country: surfing, hiking & farmers' markets
France – Elegance, meaning, and committed terroirs
Why choose France for a Slow MICE seminar?
France combines refinement, heritage, and sustainable expertise.
From the sea to the mountains, each region offers immersive settings and passionate local actors, ideal for both individual and collective reconnection.
Preferred regions
Provence
Private bastides, biodynamic vineyards, medicinal herb picking... A land of light and reinvention.
French Basque Country & Landes
Ocean, pine forests, Basque culture, and a local lifestyle deeply respectful of nature and seasonality.
Auvergne & Massif Central
Volcanoes, thermal springs, silence. The ideal setting for seminars focused on total disconnection and strategic reflection.
Ideas for Slow seminars in France
Executive circle & sustainable leadership in a Provençal bastide
Nature & resilience team-building in Auvergne's volcanoes
Cultural offsite & responsible cuisine in the heart of the Basque Country
Italy – Natural beauty and heritage
Why choose Italy for a Slow MICE seminar?
Italy is a land of long-standing cultural traditions, sensory grounding, and essential beauty.
With its hilltop villages, agricultural estates, palazzi, and Mediterranean landscapes, Italy provides a poetic and fertile environment for rethinking business differently.
Preferred regions
Tuscany
Golden hills, organic vineyards, small artisan villages. A rural, inspiring Tuscany, perfect for collective intelligence.
Apulia (Puglia)
Masserias, wild beaches, Mediterranean rituals, and local products. The perfect alchemy of grounding, beauty, and slow food.
Piedmont & Langhe
Lands of wine, truffle, silence, and forests. Ideal for confidential and sensory seminars.
Ideas for Slow seminars in Italy
Confidential mastermind in a biodynamic Tuscan estate
Cooking & creativity seminar in a masseria in Puglia
Poetic team building in the heart of the Piedmont hills
What if slowing down became your best strategy?
At New Stories, we create signature experiences that combine ethics, aesthetics, and emotion, in deep alignment with your corporate culture.
We select the most suitable venues, partners, and formats to bring meaning to your seminars — and anchor them in your team’s collective memory.