The art of bespoke experiences

Katarina Bajic

For more than fifteen years, I’ve worked with brands and companies to create events and experiences in demanding worlds: luxury, retail and corporate.

Founder & Director

I founded NEW STORIES as a boutique studio where every project is treated as an original, shaped by strategy, detail and an eye for beauty.

In 2026, NEW STORIES designed and produced the GAIA Society season across Montenegro, Monaco and Ibiza. It confirmed something I’ve always believed: the experiences people remember are the ones that take care of them.

An event is more than a moment in the diary. It’s an atmosphere, an intention, an idea turned into something people feel.

Based between Madrid and Paris, I’m personally involved in every project, from the first conversation to the last guest.

Today I bring that knowledge to beauty, fashion and luxury houses, yoga and Pilates studios, coaches and communities who want to create experiences of their own, from retreats and signature days to launches and trips for their clients and teams.

Wellness and longevity aren’t just a sector to me; they’re how I live. Movement, care and recovery are part of my everyday life, and I know this world from the inside: its codes, its experts, its places.

Our vision

Every event is a vision brought to life.

Katarina Bajic, founder of NEW STORIES
Katarina Bajic, founder of NEW STORIES

To create is to choose. The essential first, then the beautiful.

We create bespoke experiences that stay with people, awaken the senses and elevate the way a brand is felt.

Our guiding principle: enhance what’s already there, never overdo it. Find the exceptional in simplicity.

Our guiding principle: enhance what’s already there, never overdo it. Find the exceptional in simplicity.

Our values

Precision
Reception table overlooking the sea, Ibiza
Reception table overlooking the sea, Ibiza

Our ideas are bold, but always grounded in purpose. Creativity isn’t decoration; it’s our signature.

No two projects are alike. We draw our inspiration from what makes each brand unique.

We work behind the scenes, with trust and care, to reveal your identity as it truly is.

The luxury of tomorrow is shaped today. Sustainability is built into every experience we create.

Every detail matters. Nothing is left to chance.

Meaning
Singularity
Discretion
Responsability

What we create

Two worlds, one standard of detail.
Corporate

Seminars, leadership retreats, incentives and international events, designed to bring teams together, align visions and create moments that matter.

Wellness Experiences

Brand experiences, retreats and programmes built around movement, beauty and longevity, for houses and communities looking to build a lasting bond with their audience.

Brand experience, Hublot, Paris
Brand experience, Hublot, Paris
Pilates session, Mykonos, Greece
Pilates session, Mykonos, Greece
Reception at Belmond Mallorca
Reception at Belmond Mallorca

Create your next story

Every great story starts with a conversation.

Bespoke events & signature experiences

+33 6 64 75 56 55
office@newstories.es
Madrid · Paris · Southern Europe

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