The art of creating signature experiences

Designing an event is far more than organising a moment.

It is about creating an atmosphere, revealing an intention and transforming an idea into emotion.

Professional portrait of the founder
Professional portrait of the founder
Katarina Bajic

For more than fifteen years, I have worked alongside brands and companies to design events and experiences within demanding worlds: luxury, retail and corporate.

Founder & Director

With New Stories, I created a boutique studio where each project is approached as a singular creation, at the intersection of strategy, detail and aesthetics.

A clear vision: designing experiences that carry meaning, with a strong visual signature and flawless execution.

Our vision

Every event is a vision brought to life.

Portrait of the founder on a desk with books and laptop.
Portrait of the founder on a desk with books and laptop.

To create is to choose.
First the essential, then the beautiful.

At New Stories, we design bespoke experiences that leave a lasting impression, awaken the senses and elevate the aura of your brand.

What guides us is simple: enhancing reality without ever overdoing it.

Creating the exceptional through restraint.

Our values

Every detail matters. Nothing is left to chance.
We believe in excellence as something self-evident.

A vibrant cubist abstract portrait painting displayed on a stone patio in an outdoor courtyard.
A vibrant cubist abstract portrait painting displayed on a stone patio in an outdoor courtyard.

Our ideas are bold, yet always guided by meaning. Creativity is never an effect; it is a signature.

No two projects are alike. Every brand is unique, and it is within this singularity that we find our inspiration.

We work behind the scenes, with discretion and trust, to reveal your identity with precision.

And because the luxury of tomorrow is shaped today, we integrate sustainability at the heart of every experience.

Our presence

Luxury terrace with pink flowers overlooking yachts in the blue waters of Portofino, Italy.
Luxury terrace with pink flowers overlooking yachts in the blue waters of Portofino, Italy.

Based between Madrid and Paris, New Stories extends its expertise across Spain, France and Italy, as well as throughout Southern Europe, from Greece to Montenegro, including Serbia.

Panoramic cityscape view of Granada, Spain, featuring red-tiled roofs and the historic church of San Jeronimo.
Panoramic cityscape view of Granada, Spain, featuring red-tiled roofs and the historic church of San Jeronimo.
Scenic view of white houses and blue windows in Naoussa, Paros island, overlooking turquoise Aegean Sea water.
Scenic view of white houses and blue windows in Naoussa, Paros island, overlooking turquoise Aegean Sea water.

While Madrid remains the heart of our expertise, we support our clients far beyond: from Seville to Marbella, from Mallorca to Ibiza, and across distinctive destinations beyond borders, chosen for their singular character and inspirational power.

Thanks to our local presence and a trusted network built over time, we offer privileged access to the finest addresses, the most reliable partners and the right opportunities to elevate your events.

We curate exceptional venues, often little known, to create experiences with a strong emotional impact.

What we create

Corporate gatherings

At New Stories, we design and orchestrate bespoke experiences that give shape to a vision and reveal the singularity of a brand.

Each project is approached as a unique creation where strategy, aesthetics and hospitality meet.

Seminars, executive retreats, leadership gatherings and international corporate events designed to combine clarity, elegance and impact.

These moments bring teams together, align visions and create environments where ideas and relationships can evolve.

Private celebrations

Signature celebrations and confidential weddings conceived with discretion and precision.

From intimate gatherings to extraordinary celebrations, each event is crafted as a personal narrative where atmosphere, aesthetics and emotion come together.

Wellness & brand experiences

Immersive retreats and brand-led experiences centred on wellbeing, longevity and meaningful connection.

These programs combine movement, nutrition, hospitality and thoughtful environments to create spaces that inspire, regenerate and bring people together.

Orchestration

Behind every experience lies a precise orchestration.

From venue sourcing to scenography, logistics and guest experience, we coordinate every detail to ensure seamless execution and exceptional standards.

Group pilates class practicing on a sunny rooftop terrace overlooking a scenic mountain valley.
Group pilates class practicing on a sunny rooftop terrace overlooking a scenic mountain valley.
Luxury destination wedding reception at a historic stone villa in Mallorca with white umbrellas.
Luxury destination wedding reception at a historic stone villa in Mallorca with white umbrellas.

Create your next story

Every experience begins with an idea.

Let's imagine the next one together.

Get in touch

Bespoke events & signature experiences