New Stories — The Art of Elevating Every Moment
Create lasting emotions through a clear vision, a distinctive style, and flawless execution.
Katarina Bajic
Founder & Executive Director
Designing an event is first and foremost about giving meaning to a moment — creating an atmosphere, imagining an experience. For over 15 years, I’ve been supporting brands in the demanding worlds of luxury, retail, and corporate events, with one clear goal: to create experiences that embody the essence of the brand.
With New Stories, I wanted to build an agile and exacting studio, where every project is treated as a unique creation — blending strategic precision, a sharp eye for detail, and refined aesthetics, without ever giving in to excess.
Our Vision
Every event is a story to be told.
At New Stories, we design tailor-made experiences that captivate, inspire, and amplify your brand’s visibility.
What drives us: elevating the real without overdoing it.
Creating the extraordinary through simplicity.
Our Values
Excellence – Every detail counts; nothing is left to chance.
Creativity – Bold ideas, always in service of meaning.
Personalization – No two projects are the same, because no brand is identical.
Discretion & Trust – We work behind the scenes to bring your brand into the spotlight.
Eco-responsibility – Because the luxury of tomorrow is built today.
Our Presence
Based in Madrid, New Stories operates across Spain, France, and Southeast Europe — especially in Croatia, Montenegro, and Serbia.
While Madrid is our core expertise, we also support our clients across the country — from Seville to Marbella — and beyond borders, toward unique and inspiring destinations.
We select exceptional and often lesser-known venues to create experiences with high emotional impact.
Our local presence and trusted network allow us to provide privileged access to the best venues, the most reliable vendors, and the most relevant opportunities to elevate your event.
What We Do
We create experiences that leave a lasting impression and give meaning to your brand. Our expertise spans several formats and industries, always with the same signature precision and elegance.
Corporate & Institutional Events
Seminars, strategic meetings, and conferences.
Brand Activations & Launches
Pop-up stores, private runway shows, immersive installations.
Prestige Dinners & Receptions
Cocktails, elegant galas, and signature experiences.
Team Building & Hospitality
Federative, creative, and eco-conscious activities.
Event Concierge Services
Complete support — from logistics to scenography — for seamless, refined execution.
"An event is not something you tell — it’s something you feel. Its success lies in the emotions it leaves behind." — Katarina Bajic