Porto Montenegro: a day of wellness and longevity aboard the Riana yacht


On 1 August 2026, Riana, a 43-metre yacht, slipped out of the marina at Porto Montenegro for a wellness and longevity experience designed and produced by NEW STORIES as part of the GAIA Society season.
One full day at sea, built around four pillars: movement, skin health, recovery and nutrition.
Why the sea, why Porto Montenegro
Porto Montenegro adds real pull to that setting. Its marina is home to some of the finest yachts in the world, and to a discerning crowd that pays close attention to its health and to how it spends its time.
The Bay of Kotor is one of the most striking settings in the Mediterranean: mountains dropping straight into calm water, stone villages along the shore, and a light that shifts from one hour to the next. Porto Montenegro, in Tivat, is its gateway, with a marina and a clientele already living to the rhythm of the sea.
Montenegro is still something of a well-kept secret. Wild, unspoilt landscapes, clear water, and a human scale that has become rare along the Mediterranean's better-known coastlines. Tellingly, Chenot, a world reference in longevity medicine, chose this very bay for its space at One&Only Portonovi.
The sea itself is a symbol of longevity. Mediterranean regions are among the places where people live longest, and the sea air, the light and the movement of the water have a natural way of settling both body and mind.
And then there is the yacht. Stepping aboard for the day has an immediate effect: the space, the deck facing the horizon, the sense of living something out of the ordinary. Once out on the water, time slows down, and attention turns to the body, to the moment and to the people around you.






One day, four pillars
Movement at sea
The movement session, led by SIRO, took place while the yacht was cruising the bay. Open to every level, on deck, with the sea breeze and the coastline gliding past: a sensation only the sea can give.
Moving together first thing in the morning also set the whole group on the same rhythm for the rest of the day.


Skin diagnostics and skin health
Biologique Recherche offered each guest a personalised skin analysis, followed by a lifting and hydrating treatment tailored to her profile.
Skin is one of the first visible markers of ageing: understanding what it needs is already a step towards longevity.


Recovery protocols
SIRO's recovery programme combined two protocols. Pneumatic compression, with compression boots, boosts circulation and lymphatic drainage and speeds up muscle recovery.
LED masks use photobiomodulation to support skin cell regeneration.


Both come from elite sport and dermatology, and both have become staples of any longevity routine.
Nutrition and knowledge
A talk on nutrition laid out the foundations of eating for longevity, and SIRO's experts shared practical tools on movement and recovery that guests could put to use the very next day. A healthy lunch served on deck brought those principles to the plate.
Through the afternoon, the brands on board introduced guests to their worlds: sunglasses, haircare, cosmetics, hydration. Then DJ Lady Lee took over the decks and closed the day with music, all the way back to the marina.


Why wellness and longevity speak to brands
Wellness and longevity have become one of the most desirable territories in brand communication. They answer a deep-rooted need: to take care of yourself, for the long term, with protocols that have proven their worth.
For a brand, an experience like this delivers what a campaign alone rarely can: a moment people actually live. Products are tried, talked about and adopted in context, by an audience that shares the same values. The setting, the treatments and the experts naturally feed guests' own content, and the brand's story tells itself.


The format adapts to many purposes:
Luxury, beauty and fashion brands, to host VIP clients, journalists, content creators or ambassadors
Premium gyms, clubs and studios, to bring their community to life and build member loyalty
Companies, to strengthen team cohesion through an experience that takes care of everyone
The best proof came from the guests themselves: they asked for another edition. Six weeks later, on 15 September, the experience returned to Montenegro, this time at sunset, at Aura Beach Club.


KEUNE Haircosmetics, Brand Activation
SUZA Water Group, Brand Activation
MY UNCLE Sunglasses, Brand Activation








Looking to create a wellness and longevity experience for your brand, club, studio or team?
NEW STORIES designs and produces it, entirely bespoke, from choosing the setting to the last guest's goodbye. Get in touch.
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+33 6 64 75 56 55
office@newstories.es
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